4/25/2024 0 Comments About us page generater![]() On that page, it generated a theme along these lines: This is the formula we followed on our own About Us page. How you’re interesting to your target audience Like an About Us page template, they’ll also set the theme you can develop through the page.Īs you’ll see, you don’t have to follow the formula exactly. The generators will give you an opening line. Try one of these three proven formulas to grab attention on your About page. If you grab the reader early, they’ll stay with you. The first lines of any copywriting are the most important. Any disagreement you have with what a competitor writes could trigger fresh ideas.Now have your content writer create something better. Has a competitor got some compelling content? If so, hat tip to the content creator. You can make sure you compare well if you know what you’re being compared to. Your potential client might shop around.You should look at your biggest competitors’ About pages because. If your About Me convinces a reader to get in touch, why make them click through to the Contact Us page? That’s just good user experience. Instead of writing out your mission statement or your values, try to embody them in what you say.Īlso, consider including contact information and a contact form. You feel it in how they take care of you. A five-star hotel doesn’t need to tell you they care about customer satisfaction. That doesn’t mean you have to list your “core values”. Success stories and testimonials from loyal customers work great.Ĭustomers also want to know your company values. What sort of questions might they have about you? You can start with what potential customers ask you on the phone.Īlso, think about covering the basic questions typical of a good About Us page:.What makes you different from the competition? You’ll want to get that across on the page. ![]() To come up with what to say on your About Us, ask yourself: So choose a tone of voice that sounds like the best version of yourself or the business owner. The way your write should be roughly the same as how you’d like to come across in the flesh. If you’re casual, your reader will expect someone casual on the phone. If you’re formal on your website, your reader will think you’ll be formal in person. Your tone of voice makes the first impression on your prospective customer. If you haven’t developed your USP yet, you should read our post on crafting a unique selling proposition or take our online course on creating the perfect USP. When you have the answers ready to start writing, you can flesh them out with these copywriting tips… And the answers are essentially your unique selling proposition (USP). Your About page has done its job when it answers those questions. (Even though you lied when you pretended the page was about you.) Copywriting tips for an About pageĪs you think about what to write in an About Us on a website, have these questions on a Post-it next to you: You’re writing to bust through any objections by building trust. It’s about what’s holding them back from choosing you.Ī convincing About Us page is written to give the answers your prospects need.It’s about the questions they’re asking.But that’s a lie, and it’s the only lie you’re allowed to tell on your website.īeneath the surface, an About Me page is all about them, your target audience. You’d think a page called “About Us” or “About Me” would be all about you. Are you big? Small? Working for global giants or small businesses? That context helps readers decide if you’re the right fit for them. Readers expect an overview of a business on its About Us page. ![]() It’s natural that curious customers want to know more about the people making the claims.
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